Sacramento Valley Amphitheatre in Marysville
Becomes The Sleep Train Amphitheatre
February 20,
2003 – Clear Channel Entertainment, (CCE) and Sleep Train Mattress
Centers have joined together to usher in a new season of entertainment
in Northern California. The companies today announce that the Auto
West Amphitheatre in Marysville, California (formerly Sacramento
Valley Amphitheatre) has been newly named The Sleep Train
Amphitheatre.
This
sponsorship is an example of Sleep Train’s commitment to supporting
the communities in which it does business. Their sponsorship will
further enable Clear Channel Entertainment to bring top-level talent
to the Sacramento Valley.
“Teaming with
Clear Channel entertainment and this venue is a natural for us,” said
Dale Carlsen, founder and president, Sleep Train Mattress Centers. “We
believe that they share our belief in providing top notch quality and
customer service. Together we can enhance people’s entertainment
experience locally, while benefiting the community.”
“We wanted a sponsor that was a local business, had a commitment to
the community, and could enrich the overall experience of the concert
patron,” said David Mayeri, COO of Music Western Region, Clear Channel
Entertainment. “Sleep Train’s association with our venue will result
in special savings and added value for our patrons, access to exciting
ticket promotions and more.”
The newly
named Sleep Train Amphitheatre is a $25 million state-of-the-art
concert facility and will open its doors to a diverse schedule of
touring artists in May of 2003. Located just north of Sacramento the
18,500 capacity amphitheatre holds 8,000 reserved and 10,500 lawn
seats and has had an attendance of more than 700,000 concertgoers over
the past three years.
About Clear Channel Entertainment
Clear Channel Entertainment, a leading producer
and marketer of live entertainment events, is a subsidiary of Clear
Channel Worldwide (NYSE: CCU), a global leader in the out-of-home
advertising industry. Clear Channel Entertainment currently owns,
operates, and/or exclusively books 135 live entertainment venues,
including 44 amphitheaters in the U.S. and 28 venues in Europe. Each
year, more than 62 million people attend approximately 26,000 events
promoted and/or produced by the company, including: Live music events,
Broadway, West End and touring theatrical shows; family entertainment
shows; and specialized sports and motor sports events.
About Clear Channel Entertainment –
Music West
In 1986, Bill Graham Presents became one of the
first concert promoter to leverage real estate development into
ownership of its own facilities by operating the Shoreline
Amphitheatre in Mountain View, California, and in 2000 opened the
Sacramento Valley Amphitheatre in Marysville, California. The company
was purchased by SFX Entertainment in 1998, and subsequently acquired
by Clear Channel Entertainment. The Sacramento Valley Amphitheatre was
completed in 2000. Located 10 miles south of Marysville and 30 miles
north of Sacramento, the amphitheatre holds 8,000 reserved and 10,500
lawn seats. In its 3 short years, the amphitheatre has already hosted
some of today’s biggest starts with a three-year attendance of over
700,000 people.
About Sleep Train
Founded in 1985 by Dale Carlsen, Sleep Train
Mattress Centers is now one of the top 10 mattress specialty chains in
the United States. With more than 45 locations in Northern California,
the Sacramento-based Sleep Train has tremendous bargaining power,
which enables it to offer quality products at the lowest possible
price with the finest possible customer service. Every year, Sleep
Train donates over 1200 new supportive mattresses to “At Risk” kids in
Northern California through its “mattresses for Kids” program. Sleep
Train’s ”mattresses for Kids” program is a charity, which promotes
better beds for all kids, as well as kids in need.
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