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released 2/27/2001
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530/749-7558 |
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TO ONLINE NEWS Properties Around Motorplex Targeted for Promotion An
aggressive marketing material campaign was considered by the Yuba
County Board of Supervisors and an agreement was signed with the A-D
Agency to create the material February 27, 2001. The A-D Agency
competed with other public relations organizations in a Request for
Professional (RFP) Services process that the County’s Economic
Development Coordinator John Fleming initiated in 2,000. The A-D
Agency was the apparent low bidder and negotiated the final contract
with the County. “This
marketing campaign will consist of a 12-fold map brochure and five
real estate flyers that highlight the benefits associated with the
Yuba County Airport, Motorplex, Rancho Road Industrial Park, Plumas
Lake Specific Plan, and Research and Development Park,” said
Fleming. The project cost is $14,000 that also includes placing the
material on the Internet at www.yubacounty.org.
Much of the cost will be underwritten by sponsors who will
receive space on the map brochure. “It’s
a significant and collaborative effort,” says Fleming. “It’s a
pleasure to participate in this process with organizations that see
the value in promoting Yuba County’s land for the highest and best
use.” The sponsors for this marketing campaign include the Regional
Career Center (RCC), the Airport and Enterprise Zone, the Health and
Human Services (HHS) Department, and the Small Business Development
Center (SBDC). The
County’s general fund share of the project will not exceed $5,510,
although Fleming is confident that he can identify additional partners
who will be interested in participating in the marketing campaign. The
project should take about two months to complete and then will be made
available to developers and real estate professionals for
consideration. Economic development staff will also target trade shows
and conferences to promote Yuba County’s central proximity and low
cost business benefits.
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